Google to Change its Avertising Strategy

Search Giant Google will change the way advertising is done. on March 20th the company stated that it will unfold a new advertising strategy which marketers will pay ony when customers take specific action, which may include filling out an online form or even competing an online purchase. Marketers will be relieved especially for the ones who are focused on turning their ads into sales. The current format has Marketers shelling out money for clicks on their Ads, even if the person clicking is not interested in that product.

The new format will be popular with Advertisers but will be a decline in revenue for the bloggers who are only interested in people clicking on their Ads. Google is just loking for new ways to increase revenue. UBS analyst Benjamin Schachter thinks it could. "It allows Google to present advertisers more measurable return on investment," Schachter wrote in a note to investors yesterday. "This should enable Google to better maximize revenues on its network."